COOKIE POLICY · EFFECTIVE NOVEMBER 2, 2026
Cookie Policy and what you decide for yourself.
This page explains how humansmatter.org uses cookies and similar technologies: what they are, why we need them and how you decide what ends up on your device. How we handle your data overall is described in our privacy policy.
THE BASICS
What are cookies?
Cookies are small text files that a website stores on your computer or phone when you visit it. They keep a site working, let it remember your settings and show us how it is used. Session cookies are deleted as soon as you close your browser. Persistent cookies stay for a set period or until you delete them yourself.
Besides cookies there are similar technologies, such as your browser’s local storage. They work in much the same way, so everything here applies to them as well.
OVERVIEW
Which cookies we use
The overview below lists the cookies on this website by category, each with its name, purpose, duration in days and the domain that sets it. The site needs essential cookies to work. We only set all other cookies once you agree.
Essential Cookies
Required for basic website functionality.
| Cookie Name | Purpose | Duration | Provider | Domain |
|---|---|---|---|---|
| __cf_bm | Cloudflare bot-management cookie. Distinguishes real visitors from automated bots to protect the site; it does not store personally identifiable information and is set when a page includes Cloudflare-fronted content (e.g. a Vimeo embed). | 1 day | Cloudflare | .hcaptcha.com |
| cf_clearance | This cookie is used for fraud detection and bot protection, ensuring that only legitimate users can access the website. | 365 days | surecart.com | .tidycal.com |
| XSRF-TOKEN | - | 365 days | tidycal.com | .tidycal.com |
| surecookie_session_id | This cookie belongs to SureCookie WordPress plugin which helps to keep your site compliant. | 365 days | SureCookie | www.humansmatter.org |
| hmt_id | Set by hCaptcha to run the anti-bot challenge, support accessibility and keep anonymous service statistics. | 30 days | hCaptcha (Intuition Machines) | .hcaptcha.com |
| hc_accessibility | Set by hCaptcha to recognize accessibility program users and let them skip the visual challenge. Published at hCaptcha's documented ceiling of 30 days. | 30 days | hCaptcha (Intuition Machines) | .hcaptcha.com |
Functional Cookies
Enable features like saved preferences and personalized content.
| Cookie Name | Purpose | Duration | Provider | Domain |
|---|---|---|---|---|
| gtm_auth | Google Tag Manager environment authentication token for preview mode. | - | Google Tag Manager | .humansmatter.org |
| tidycal_session | This cookie is likely used to remember user session information for Tidycal, enhancing the user experience by maintaining state across interactions. | 365 days | helpscout.net | .tidycal.com |
| _GRECAPTCHA | Set by Google reCAPTCHA for risk analysis; required for the anti-abuse check to work. | 180 days | Google reCAPTCHA | .google.com |
| pll_language | Remembers the user's language preference to enhance their browsing experience on the site. | 365 days | Astra (Theme) | www.humansmatter.org |
| PREF | Set by YouTube to remember embedded-player preferences. | 240 days | YouTube (Google) | .youtube.com |
| CONSENT | Set by Google to persist the visitor's consent choices. | 730 days | .google.com |
Analytics Cookies
Measure how this site is used, such as which pages are viewed and where visitors arrive from. Also called reach measurement.
| Cookie Name | Purpose | Duration | Provider | Domain |
|---|---|---|---|---|
| MUID | Identifies unique web browsers visiting Microsoft sites. Used for advertising, site analytics, and other operational purposes. | 395 days | Microsoft Clarity/Bing | .bing.com |
| _clck | Persists the Clarity User ID and preferences, unique to that site, on the browser. Ensures subsequent visits are attributed to the same user ID. | 365 days | Microsoft Clarity | .humansmatter.org |
| _clsk | Connects multiple page views by a user into a single Clarity session recording. | 1 day | Microsoft Clarity | .humansmatter.org |
| anonchk | Indicates whether MUID is transferred to ANID for use in authenticated services. Used for fraud prevention and analytics. | - | Microsoft Clarity | .clarity.ms |
| _ga_CLBCY54SPY | Used to persist session state. Each GA4 property or data stream has its own cookie with unique container ID. | 400 days | .humansmatter.org | |
| _ga | Used to distinguish unique users by assigning a randomly generated number as a client identifier. Included in each page request and used to calculate visitor, session and campaign data. | 730 days | Google Analytics | .humansmatter.org |
| _gid | Used to store and update a unique value for each page visited. Groups user behavior across sessions within a 24-hour period. | 1 day | Google Analytics | .humansmatter.org |
| _gat | Used to throttle request rate to limit data collection on high traffic sites. | Session | Google Analytics | .humansmatter.org |
| FPID | First-party identifier used to distinguish users in GA4. | 730 days | Google Analytics 4 | .humansmatter.org |
| FPLC | Used for session management in GA4. | Session | Google Analytics 4 | .humansmatter.org |
Marketing Cookies
Used to show you relevant ads based on your interests.
| Cookie Name | Purpose | Duration | Provider | Domain |
|---|---|---|---|---|
| _gcl_au | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. Helps track ad clicks and conversions. | 90 days | Google Ads | .humansmatter.org |
| __gads | Set by Google Ad Manager on publisher sites to track ad performance and user engagement. | 395 days | Google Ads | .humansmatter.org |
| _gcl_aw | Google Ads conversion linker cookie. Stores click information for conversion attribution. | 90 days | Google Ads | .humansmatter.org |
| _gcl_dc | Google Campaign Manager (DoubleClick) conversion linker cookie. | 90 days | Google Ads | .humansmatter.org |
| _gcl_gb | Google Ads and Analytics conversion linker for cross-domain tracking. | 90 days | Google Ads | .humansmatter.org |
| test_cookie | Used to check if the user's browser supports cookies. Set by DoubleClick. | 1 day | Google DoubleClick | .doubleclick.net |
| IDE | Used by Google DoubleClick to register and report website user actions after viewing or clicking advertiser ads. Enables measurement of ad effectiveness and personalized ads. | 395 days | Google DoubleClick | .doubleclick.net |
| DSID | Used to identify a signed-in user on non-Google sites to respect ad personalization settings. | 14 days | Google DoubleClick | .doubleclick.net |
| VISITOR_INFO1_LIVE | Set by YouTube to measure bandwidth and personalise the embedded player experience. | 180 days | YouTube (Google) | .youtube.com |
| YSC | Session cookie set by YouTube to track views of embedded videos. | - | YouTube (Google) | .youtube.com |
| VISITOR_PRIVACY_METADATA | Set by YouTube to record the visitor's privacy/consent metadata. | 180 days | YouTube (Google) | .youtube.com |
Uncategorized Cookies
Cookies that haven't been categorized yet.
| Cookie Name | Purpose | Duration | Domain |
|---|---|---|---|
| m | - | 400 days | m.stripe.com |
Last updated: 3. November 2026
YOUR CHOICE
How to manage your cookie settings
On your first visit, the site shows a banner where you can accept or reject non-essential cookies. You can change your decision at any time through the cookie settings at the bottom of every page. Essential cookies cannot be switched off, because the site does not work without them.
If you restrict cookies, some content stops working, embedded videos for example.
BROWSER
Controlling cookies in your browser
Every common browser lets you decide how it handles cookies. You can reject cookies, delete the ones already stored or get a notice before a new one is set. Where to find the setting depends on the browser:
- Google Chrome: Open Settings and go to “Privacy and security”, then to the cookie settings. There you can block third-party cookies, have cookies deleted when you close the browser or block all cookies.
- Mozilla Firefox: Open Settings and go to “Privacy & Security”. Under “Cookies and Site Data” you decide how Firefox handles cookies, delete stored data and manage exceptions.
- Safari: Open Settings, switch to the “Privacy” tab and choose which cookies to block. Safari can also prevent cross-site tracking.
- Microsoft Edge: Open Settings and go to “Privacy, search, and services”. In the cookies section you can block third-party cookies or all cookies and manage exceptions.
SAYING NO
What happens if you reject cookies
If you reject cookies, some parts of this website will not work as intended. Your settings are not kept beyond your visit, for example, and some embedded content stays blocked. If you also block essential cookies in your browser, parts of the site may not work at all.
Rejecting analytics cookies does not change anything about the core functions of the website. We just lose the numbers that show us what works on the site and what does not.
UPDATES
Changes to this cookie policy
We update this policy when something changes in the technology, the law or our services. The current version is always on this page, with the date of the last update. The cookie list above keeps itself up to date.
CONTACT
Contact
If you have questions about this cookie policy or about how we use cookies, write to us:
alnaledari OÜ,
J. Kunderi tn 8a
Tallinn
10128 Estonia,
QUESTIONS AND ANSWERS
Questions about cookies on humansmatter.org
Only the essential ones the site cannot work without, for spam protection or to remember your cookie choice, for example. We set functional, analytics and marketing cookies only after you agree.
Through the cookie settings at the bottom of every page. There you can switch individual categories on or off as often as you like.
Some features come from services we embed: TidyCal for booking appointments, hCaptcha and reCAPTCHA against spam in forms, YouTube for embedded videos. These services set their cookies under their own domain.
Google Analytics and Microsoft Clarity show us which pages people read and where they get stuck. If you reject them, the site works just the same.
In our privacy policy. It explains which data we process and what rights you have.